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In this conversation, Jacques Rossouw interviews Oksana Kovalchuk, a software development expert, discussing the intricacies of creating software for startups. They explore the importance of having a solid idea, conducting thorough research, and understanding the market before diving into development. Oksana shares insights on building a Minimum Viable Product (MVP), the significance of user experience, and the common pitfalls that startups face. She also recounts a success story from her early career and discusses future trends in software development, emphasizing the need for adaptability and continuous learning in a rapidly changing market.

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Takeaways

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• Start with a solid idea that addresses a common problem.
• Research your target audience and their needs thoroughly.
• Building an MVP is crucial to test your idea without overspending.
• Marketing is as important as development; don't underestimate it.
• User experience should be a priority in software design.
• Be prepared to pivot based on user feedback and market demands.
• Success stories often come from unexpected places; stay open to opportunities.
• Investors are looking for proven concepts and market validation.
• Don't focus solely on polishing the app; prioritize user acquisition.
• Feedback is essential; be ready to absorb criticism and adapt.

Chapters

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[00:00] Introduction to Software Development and Design

[05:14] Understanding the Importance of User Experience

[11:14] The Process of Validating Software Ideas

[15:35] Success Stories and Lessons Learned

[21:00] Oksana's Journey in Software Development

[25:24] Future Trends in Software Development

[33:38] Common Pitfalls in Software Startups

[39:59] Final Thoughts and Contact Information